Is the surf industry finally facing its accountability moment? Holly chats about this and more with 22-year-old UCLA bioengineering graduate and aspiring Championship Tour surfer Lilie Kulber. They dive into the realities of being a young female pro today, from the pressure to market oneself for the male gaze to industry changes and increasing competition between young women surfers. We also address the recent sexual misconduct allegations on the world tour, and unpack the surfing industry’s wider culture problem on accountability.

*Lilie’s background and transition into her first full Qualifying Series season
*How surfing sponsorship's emphasis has shifted toward social media
*Candid discussion on the recent sexual misconduct allegations against Alan Cleland and accountability amongst men on tour
*Why pushing for women in leadership, media representation, and industry-wide education is crucial for systemic change